Jarrod Goentzel

MIT's Supply Chain 2020 Project

Dr. Jarrod Goentzel
Executive Director, MIT-Zaragoza International Logistics Program
and Research Associate at the MIT Center for Transportation & Logistics

The Supply Chain 2020 (SC2020) Project is a multiyear research effort to identify and analyze the factors that are critical to the success of future supply chains. Two advisory councils, the Industry Advisory Council (IAC) and the European Advisory Council (EAC), made up of supply chain executives from leading companies, have played a crucial role in helping to shape the work and generate new ideas. Research results are combined into an overall Supply Chain Strategy Development Framework that has been developed in three phases:

• Strategy Alignment – methods to determine how well the supply chain operating model supports the overall business strategy and to develop practices tailored to the operating model.
• Scenario Planning – extends the long-term planning approach used by Shell to develop macro factors scenarios from the supply chain point of view.
• Supply Network Design – ongoing work to develop tools that utilize the macro factor scenarios to evaluate and select practical strategies that can adapt according to shifting trends.
• Learn more about MIT's Supply Chain 2020 Project

Dr. Jarrod Goentzel is the Executive Director of the MIT-Zaragoza International Logistics Program and a Research Associate at the MIT Center for Transportation & Logistics. Goentzel holds a Ph.D. from the School of Industrial and Systems Engineering at the Georgia Institute of Technology (Georgia Tech), an M.S. in applied mathematics from Colorado State, and a B.A. in mathematics from Tabor College, incorporating formal studies at Eötvös Loránd University in Budapest, Hungary.

Goentzel has previously served as Director of Consulting with Velant, a supply chain software and services company funded by Matrix Partners, during which time he led projects with more than twenty Fortune 500 companies. Before that, he worked in Amsterdam as Director of Product Management for Baan Company, setting development direction for award-winning supply chain strategy products. As an independent consultant for Ford Motor Company and Ford Scholar at Georgia Tech, he provided thought leadership for the Parts Supply & Logistics division, enabling a strategic redesign of the North American distribution network, which has been successfully rolled out. While at Georgia Tech, Goentzel was an instructor at The Logistics Institute and co-founder of The Logistics Institute Computer Lab.

In addition to management of MIT's participation in the MIT-Zaragoza program, Goentzel contributes to the research agenda at the Center for Transportation & Logistics. His current interests are global supply chain design, transportation management and optimization, technology-driven innovation, and MIT's new Supply Chain 2020 project.

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